Marx raised money as a middleman, studying available products, finding ways to make them cheaper, and then closing sales. All product production would have to be contracted out for the first few years. Initially, after working for Ferdinand Strauss, Marx, born in 1894, was a distributor with no manufacturing capacity. 100 Doughboy Tankįounded in August 1919 in New York City by Louis Marx and his brother David, the company's basic aim was to "give the customer more toy for less money," and stressed that "quality is not negotiable" – two values that made the company highly successful. In pre-WWII America, it was common for Kresge's and Woolworth's to place yearly orders with Marx for at least $1 million each. Penney and Spiegel especially around Christmas. Marx's less expensive toys were extremely common in dime stores, and its larger, costlier toys were staples for catalog and department store retailers such as Eaton's, Gamages, Sears, W.T. Marx also made several models of typewriters for children. Marx's toys included tinplate buildings, tin toys, toy soldiers, playsets, toy dinosaurs, mechanical toys, toy guns, action figures, dolls, dollhouses, toy cars and trucks, and HO scale and O scale trains. In fact, the Big Wheel, which was introduced in 1969, is enshrined in the National Toy Hall of Fame. Although the Marx name is now largely forgotten except by toy collectors, several of the products that the company developed remain strong icons in popular culture, including Rock'em Sock'em Robots, introduced in 1964, and its best-selling sporty Big Wheel tricycle, one of the most popular toys of the 1970s. Reputedly, because of this name confusion, the Italian diecast toy company Martoys, after two years of production, changed its name to Bburago in 1976. As the X sometimes goes unseen, Marx toys were, and are still today, often misidentified as "Mar" toys. The Marx logo was the letters "MAR" in a circle with a large X through it, resembling a railroad crossing sign. To some of the greatest toys ever created … “army men” made by a lot of different companies but the greatest "army men" of all time were those made by the Marx Toy Company.A child on a Big Wheel in 1973 ( Rogers Park, Chicago) When my friends couldn’t come out to play or it was raining, I turned Woods, vacant lots and half-built houses of my still unfinished neighborhood. Gun, jumping ditches, hiding in culverts, playing in the We built forts in the woods and turned tree houses into fortresses. Using my imagination to gun them down in vacant lots, half-built houses and the I grew up pretending to kill my friends in games of "guns", Guns, dart guns, tracer disc guns, BB guns and fireworks and burning stuff with gasoline or any other flammable incendiary liquid that I could get my hands on. Out library books on World War Two, Korea, Vietnam, and anything that had weapons or Of bombers, fighter planes, naval warships and armored vehicles (Monogram rocked hardĭuring this time and Sheppard Paine was my modeling hero). War toys and toys which represented not only violence but organized violenceĪnd mass destruction on a scale which had boundaries only limited by my young It was a time of military toys and myĬhristmas wish lists would have been the stuff of any bleeding heart liberal Growing up in the early 1970’s was a really fun time.
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